![]() ![]() If you don't know what you’re looking to achieve with the contest, how will you know if you’ve achieved it? Plus, your goals will help you figure out how to run the contest. In other words, you write the official rules, and any legal backlash will be your problem, not Twitter’s. Your entrants must also comply with applicable laws and regulations - Twitter makes it clear that this portion is your responsibility. However, do encourage good behavior such as topic relevance and creativity. Discourage dishonest behavior such as the creation of multiple accounts or posting the same tweet repeatedly. When you’re running a contest, just like any day on Twitter, make sure you’re following Twitter's rules. This makes it a great platform to spread brand awareness through a contest. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach. If you're looking to build reach and brand awareness, have entrants engage with the contest in some way. You can create the most impressive contest in the world, but if it doesn't align with your goals or if you didn’t measure it correctly, who really cares? If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. Remember Your Goals and Measure Your Results If you have an amazing prize, people are more likely to put some serious effort into your contest. If you’re asking people to fill out a form, tell a story about their first experience with your brand, or explain why they love your product, a lousy keychain will not incentivize many entrants. All of these make it easier to track participation and measure engagement. The most common and effective way of managing Facebook contests is by using third party apps - some good ones are ShortStack, Woobox, and Offerpop. You need to “include a complete release of Facebook by each entrant or participant and include acknowledgement that the promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook.” In addition, it is important to provide disclosure information - that if the participant is filling out a form and giving you personal information, that information is going to you and not to Facebook. ![]() Create Your Own Terms & Conditions / Official Rules Pageįacebook makes it very clear that you must provide the official terms, rules, and eligibility requirements for your contest. Avoid making your entrants dig through mountains of rules or a maze of links to get to where they want to go. This will make the process much easier for people trying to register for the contest. If your goal is to generate leads from your contest, you might want to include a form directly on your landing page. Include a Form on a Landing Page to Generate Leads To learn more about Facebook’s contest rules, visit their Page Guidelines. In general, you can assume you're responsible for the legal and logistical portions of your contest Facebook just provides the people. You cannot use personal timelines as an entry mechanism for the contest (e.g.You must acknowledge that Facebook has not sponsored the contest and is not liable in its administration.The onus is on you to communicate the terms of the contest. ![]() Facebook has cracked down on contests due to liability issues, so read through their strict rules ahead of time. Here are some best practices: Follow the Rulesīefore you start your Facebook contest, make sure you can actually run it legally. After all, your prospects most likely hang out here. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.įacebook is the most widely used social media platform, so running a contest on Facebook makes sense. ![]()
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